Jarle Berhoft: The Visual Identity

jarle-bernhoft-photography-visual-and-physical-identity-anti-grand-people-work-3Today is about music.

Jarle Berhoft, the Norwegian multi-instrumentalist, whose single  “C’mon Talk” has thrilled millions of people, is one of the most talented and promising European artists. Not only do I like his refreshing retro-soul music and distinguishable voice, but also the aesthetics behind his image, an image that was developed by Anti and GrandPeople with the release of his album in 2011. They were responsible for Bernhoft’s new visual image including styling, art direction and design.

“The main imagery was developed based on the title “Solidarity breaks”, a title talking about the constant internal struggle in the ego between selfish interests and those of the people around you. A conflict of interest which at times leaves you torn / divided. Equally the logo is separated into two opposing parts, at times appearing as a whole, at other as two individual parts.”

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