The classic Northern aesthetic combined with Japanese sensibility took form into a very well-executed collection created by the small design label Norwegian Rain. The clean tailoring defines simplicity and functionality, two aspects in accordance with the Japanese traditional dressing code. The understated pieces hide the hi-tech qualities which translate into a collection of waterproof, windproof, breathable and recycled membrane fabrics from Japan along with construction and detailing from the off-shore-, mountain- and raingear industry.
Altough the label focuses on men’s clothing, I absolutely love their take on women’s clothing with visible hints to the Japanese style and men’s tailoring.
+++ And, may I remind you that one of the main trends for the SS2013 season is represented by the Asian inspired looks.